| ||
Wed 2024-11-20
Tue 2024-11-19
Mon 2024-11-18
Sun 2024-11-17
Love, Acceptance, and Screeching Modems Sat 2024-11-16
Fri 2024-11-15
Search
Archives
2023
12 11 10 09 08 07 06 05 04 03 02 01
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
One good site
MDN
Nelson Minar
Blog licensed under a Creative Commons License
|
I had no idea Microsoft’s Bing Ads included an option to import from Google AdWords. Complete with simple OAuth-like authentication and seamless data import. It’s been able to do that for at least a couple of years, I only learned about it today when setting up a Bing campaign.  Warms my heart to think my AdWords API project helped enable some data portability for Google customers. That’s essential to having a competitive market. Google AdWords is nearly a monopoly, so much so I’m surprised there’s not more anti-trust interest in Google’s ad business. Allowing customers to bring their data to competitors is a valuable step in staying honest and legal. The drawback is Bing’s ads have to mirror Google’s crazily complex data model. (Quick, what’s an AdGroup, and how is it different from a Campaign or a Creative?) I also recently set up my first AdWords campaign in years and the frontend product is really complicated and confusing. It’s been nearly ten years since I worked on the AdWords advertiser UI, I was sad to see that it hadn’t gotten any simpler or clearer for advertisers. |
|
