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Nelson Minar
Blog licensed under a Creative Commons License
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I made a snarky linkblog entry about a
BoingBoing post that read more like an eBay ad. A friend of mine
IMed me to suggest I look at BoingBoing
without Adblock Plus,
that it looked like NASCAR now. Boy howdy!
There's at least three graphical ad units (two animated) and three
textual ad units on a single blog post. That's not counting the
fourteen or so badges on the left hand side promoting stuff the
authors are personally involved with.
I love BoingBoing, I really do, and I read it every day and I love what they do and I still remember back when it was a zine on paper. And it's great that Battelle is building a media empire out of advertising; sometimes journalism leads to riches! But really, six ad units on a single blog post? Is that a good idea? I particularly like how the FMPub text ads are colored almost like you'd already clicked on the link; I wonder if camouflage increases clickthrough? I've made a screenshot of a BoingBoing page with the actual post content helpfully grayed out so it doesn't distract you. Sorry the screenshot isn't animated; the chump on the left is smiling and nodding at his phone like he's in a Mentos commercial.  |
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